Advertorial

Terminology

For terms not explained in this document, please see Terminology.

• Content Attestation (CA)

Advertorial Properties

Complies with Content Attestation.

Property

@context

REQUIRED. It MUST complies with OP VC Data Model . Additionally, the third value MUST be "https://originator-profile.org/ns/cip/v1".

type

REQUIRED. It MUST be ["VerifiableCredential", "ContentAttestation"].

credentialSubject

This is a JSON-LD Node Object that represents the advertorial. The application developed by Originator Profile Collaborative Innovation Partnership (OP-CIP) uses the following properties:

• type: REQUIRED. It MUST be Advertorial.
• headline: REQUIRED. Title of the advertorial.
• description: REQUIRED. A description of the advertorial (string).
• image: OPTIONAL. A thumbnail image for the advertorial. RECOMMENDED if a thumbnail image is available. It MUST be a JSON-LD Node Object of type image datatype. This property allows you to verify the CA.
• datePublished: OPTIONAL. Published date and time (ISO 8601)
• dateModified: OPTIONAL. Last modified date (ISO 8601)
• author: OPTIONAL. An array of author names (strings)
• editor: OPTIONAL. An array of editor names (strings)
• sponsor: OPTIONAL. An array of sponsor names (strings)
• genre: OPTIONAL. Genre (string)

allowedUrl

REQUIRED. Properties defined for Content Attestation. It MUST NOT be an empty array.

target

REQUIRED. Properties defined for Content Attestation. It MUST NOT be an empty array.

Appendix

example

This section is non-normative.

Below is an example of Advertorial.

{
  "@context": [
    "https://www.w3.org/ns/credentials/v2",
    "https://originator-profile.org/ns/credentials/v1",
    "https://originator-profile.org/ns/cip/v1",
    { "@language": "en" }
  ],
  "type": ["VerifiableCredential", "ContentAttestation"],
  "issuer": "dns:example.com",
  "credentialSubject": {
    "id": "urn:uuid:78550fa7-f846-4e0f-ad5c-8d34461cb95b",
    "type": "Advertorial",
    "headline": "<Title of the Advertorial Web page>",
    "image": {
      "id": "https://media.example.com/image.png",
      "digestSRI": "sha256-WNn1owxcJX6uwrNFOhPX+npz4j46s3a1cExjX5wWVxw="
    },
    "description": "<A description of Advertorial Web page>",
    "author": ["Jane Smith"],
    "editor": ["John Smith"],
    "sponsor": ["<Sponsor name>"],
    "datePublished": "2023-07-04T19:14:00Z",
    "dateModified": "2023-07-04T19:14:00Z",
    "genre": "Arts & Entertainment"
  },
  "allowedUrl": ["https://media.example.com/articles/2024-06-30"],
  "target": [
    {
      "type": "VisibleTextTargetIntegrity",
      "cssSelector": "<CSS Selector>",
      "integrity": "sha256-GYC9PqfIw0qWahU6OlReQfuurCI5VLJplslVdF7M95U="
    },
    {
      "type": "ExternalResourceTargetIntegrity",
      "integrity": "sha256-+M3dMZXeSIwAP8BsIAwxn5ofFWUtaoSoDfB+/J8uXMo="
    }
  ]
}